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create dynamic content the apex project

How to Create Dynamic Content for Social Media

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What is Dynamic Content?

Dynamic content is simple: it’s taking a single piece of source content, and re-creating that content into other forms for use on multiple platforms.

For example, today we will take a single video, and turn it into the following additional pieces of content:

  1. A Blog Post
  2. A Podcast Episode
  3. Several Instagram Graphics
  4. An Instagram Reel
  5. An Instagram Story
  6. Several Facebook Graphics
  7. A Facebook Post
  8. A Facebook Story
  9. A TikTok Video
  10. A LinkedIn Post

Using this method, you can easily take a single piece of content you’ve created (I usually start with either a video I’ve made, or a blog post I’ve written like this one) and turn it into an additional 10, 20, or even 30 pieces of content!! All from this one source.

social media icons apex haus


So how do I do it?

Well, the first thing I do is literally, create the FIRST piece of content. Like I said, for me that’s often a video.

Now keep in mind, you don’t have to do all of these. You can do as few or as many as you’d like, and you can go in any order. Start with whatever is easiest for you to create. Some people love video, some people love writing, some people love designing.

Start with what you love or feel most comfortable with, and expand from there. Just know that the more dynamic your content (ie, the more pieces you make for different platforms), the faster your traffic and audience will grow, and you’ll get your content in front of a more diverse audience.

Personally, I always like to start with making a video… which means the real start is a word document to plan it out.

1. Create Word Document

To create my video, I start by putting an outline together via a word document to lay out all of the information I want to cover in the video. If you don’t have Microsoft Word, using Google Docs is an amazing alternative!

(and as a matter of fact, despite the fact I do own Microsoft Word, I actually still prefer to use Google Docs simply because it’s way easier to access across all my devices with no need for me to have to copy and paste a document from my laptop, to my desktop, to my phone. It all just syncs inside my google drive! Not to mention it’s free…)

Creating a word document to organize and prepare my video structure is a fantastic way to kill two birds with one stone (who came up with that saying by the way?! It really is a horrible metaphor, but I digress…) — not only does it allow me to make sure I get all the content in my video that I want, but it also gives me a great start to use as a blog post for my website!

That’s actually how this very post you’re reading came into fruition. I decided one of my videos I was going to create for the Apex Haus YouTube channel was going to be a video about how to create dynamic content. So in preparation to make that video, I created my Social Media Management Checklist, which is what I follow every time I create a new piece of content.

Get My Social Media Management Checklist Here

My outlines are never too in depth, just usually some main headlines, topics, or reminder statements to make sure I include everything I want to cover.

For the purpose of this post, that is going to be where my Social Media Management Checklist comes into play. This is going to be my “outline” which is what I used to make this blog post, as well as the connected YouTube video.

So, once I’ve created an outline of what I want to cover in my video, I then go ahead and shoot my video!

Create YouTube Video

Now, I’m not going to go in-depth on “how to edit videos” because frankly, there are far better videos out there already.

I personally use Wondershare Filmora to create and edit my videos because it’s very simple, easy to use (definitely newbie friendly), and pretty cheap. 

Unlike a lot of other video editing programs, that either have a large one-time price, or make you pay for a monthly subscription, Filmora is a small one-time fee and in my opinion, has everything you need to make good videos.

Not only that, they also have some great free tutorials on their website on how to use their software. So if you’re brand new to video editing, these are super helpful!

Check Out the Filmora How-to Videos Here

filmora

Pull Podcast Audio

Podcasting has become exponentially more popular over the last few years. You’ll often find that a lot of interview-style YouTube channels are actually primarily a Podcast. They just do exactly what I’m talking about in this post, and create dynamic content to use across multiple platforms to reach a broader audience.

If you’re going to do a podcast, why not set up a camera in the corner and create some video content for YouTube as well?! Again, kill two birds with one stone!

In this example, I just go about it the opposite way. Now I personally do not have an Apex Haus podcast (yet, anyway… at least at the time of this writing… it’s on my mind as a future backburner project though…), but I do have clients that have podcasts, which is why I’m including it, because this is exactly what I do.

Once a video has been created, the next thing I do is using the exact same video editing software from above (again for me, that’s Filmora, but you can do this with almost any video editing software…), I will export the audio from the video.

(You can also just upload your video to YouTube, then visit the YTMP3 Website and convert your uploaded YouTube video into an audio file for free.)

This will create a separate audio file that can be used to upload to any podcast service.

What’s even cooler, is that most podcast hosting providers provide the ability to push your podcast out to all of the major podcasting networks simultaneously.

What this means is say you sign up with Castos, one of the most well known podcast hosting services, all you do is upload your audio file to Castos, and then it gets pushed out to iTunes, Apple Podcasts, Google Play, Pandora, Spotify, Amazon Podcasts, etc.

So all you have to do is upload your file one time, to one place, and it gets spread across all of the different podcasting platforms!

Piece of cake.

Watch the Video on YouTube Here

Create Vertical “Shorts”

What are “vertical shorts?”

Simple. They are short, quick snippets of your main video to be used as teaser or promotional material for the different phone platforms: Instagram reels, Instagram stories, TikToks, Facebook stories, and/or Facebook posts.

Key word here though: vertical

While my video content is almost always shot in a wide angle to be viewed on YouTube, usually via a computer, that is not the best way to create video for platforms that people will be using their phone for specifically.

I usually look for what I consider to be “really good” 15-45 second snippets of my original main video. This will be a section of the video where I cover an important topic, or I think it’s got really important or valuable information.

Then, using video editing software (again, I use Wondershare Filmora) I will take that clip and re-shape it to meet the vertical viewing standards vs. the original wide angle.

This serves several purposes. 

First, it’s creating dynamic content…duh. 

Everyone is different, and everyone has different preferences of ways to consume content. Some people love TikTok, some people hate it. Some people love IG stories, some people only scroll through their feed and never look at stories. So this is why you want to get your content on as many parts of the platforms as possible.

The thing is though, while YouTube was designed for wide angle viewing, our phones and their related platforms are not. Platforms like Facebook and Instagram stories, TikToks, and Instagram Reels were designed to be viewed in a vertical angle.

Creating these vertical “teasers” or snippets of content are also a great way to provide value to your audience quickly, and is a great way to increase your reach if you create something that’s got a power-packed punch to it that makes people want to share it with their own friends or audience.

Or, it could just be something that’s funny and will give people a good laugh or positive emotion! That is always great too! 

The two most successful styles of content are educational and entertainment. If you can grab short snippets from your main content that are either educational or entertaining, they’ll definitely help grow your audience and increase your reach.

Pull Good Quotes

The next thing I do with my (or my clients) videos is what I call “pull good quotes.”

What does this mean?

Well, it depends on the type of content I’m producing. But basically it means pull small, but powerful or impactful statements from the video in order to use them later (we’ll get to that.)

impossible is nothing iggy azalea

 

In another word document, I will copy down any short statements that I think will be useful for my audience in some way.

For example, If I am working with an instructional style video or post like this, then maybe I will grab the headlines and use those as a “quote” — so, for this I would use:

“Create YouTube Video, Pull Audio, Create Vertical Shorts, Get Quotes.”

3 shoulder exercises

 

Those are the first 4 “headlines” of this post — they’re instructional, informative, and related to the post, but they don’t go super in depth. They’re just meant to be an attention grabber that, when turned into say, an Instagram graphic, will point someone to this blog post with the more detailed instructions. (again, I’ll show you what I mean in a bit down below)

Now if I’m doing an interview style video, then “quotes” might be literal. If I’m interviewing someone (or am being interviewed), then oftentimes the interviewee will have a lot of good “one liners” that I can grab, again to be used later on.

I always try to get at minimum 5 quotes per video/piece of content. I prefer to get more (and always try to get as many as I can — you can never have too much content!), but sometimes I only end up with 1 or 2, and that’s okay too.

Pull Monetization Opportunities

Probably the second most important part when it comes to making money online with your passions — actually monetizing your content!!

You can have all the best content in the world, but if you don’t actively monetize it, it’s just going to be good, free content.

And that’s fine!! If you want to give out good, free content, then by all means please do.

But…

If you’re here on this website, and you’re reading this blog post, you probably want to make some money lol… After all, that’s what this information is all about — making money with your passions and knowledge!

As you start to make content consistently, this will become easier over time, as you’ll start to go out of your way to find products and services that you can monetize.

I know for me, nowadays, I will actually look at a product or service and see if they have monetization opportunities before I even invest my time or money into them. That way, if I decide I like them, then I know I can promote them later.

But when you first start out, some of the products or services you use for your hobby or niche may not have a monetization opportunity — and that’s OKAY!!

You can still create content around them (and should!!) without feeling like you’re required to monetize them. 

Remember: the goal is to HELP PEOPLE with your knowledge and skills about your passion or hobby. It just so happens that on the upside, it’s also possible to make money while doing it… but that shouldn’t be your main focus, especially when starting out. Getting good, valuable content out there to begin with is the name of the game!

Just be aware that you’re going to want to start being on the lookout for monetization opportunities for products and services in your niche as you move forward.

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The most important thing when starting out is just creating valuable and consistent content to establish your brand and grow your audience.

 

With that being said…

After I’ve created my video, I will go back through and see if there are any products, services, or any other monetization opportunities that I can use.

For example, if I’m talking about building a website and I mention the fact that I use Hostgator or Godaddy for my web hosting, I will make a note to include my affiliate links to those services in my content (ie, the blog post or in the YouTube video description).

Another, more tangible example is my husband’s gardening and woodworking hobby he picked up over the summer while we were stuck in the house on quarantine. When/if he decides to start doing it again (it’s currently winter so he hasn’t been doing either) and starts creating content around it, perhaps in one of his videos while showing people how to build a garden box like he built me last summer, he’ll mention what kind of saw he is using.

When the video and blog post go up, we will also include an affiliate link to buy the saw he uses, most likely through Home Depot or Lowes since those are the two stores he uses the most for his woodworking equipment.

Additionally, he could also simply do a review of the different saws and tools he uses, and include affiliate links to buy those as well, either through Home Depot or even Amazon.

Create Graphics

Now that I’ve gone through my video and “pulled” all of the data out of it that I need, it’s time for me to use some of that data to create graphics.

This can be done in several ways.

I personally use a program called Fireworks, however it’s not necessarily one that I suggest for most people. Honestly, it’s pretty outdated and there are far better programs out there. I’ve just been using it for so long and for my purposes it does what I need it to do, so that’s why I continue to use it. Otherwise I probably wouldn’t pay for it nowadays. 

As they say, “If it ain’t broke, don’t fix it.” — or something like that.

But, if you don’t already have a software or program you personally like to use to edit and create graphics, I highly recommend a website like Canva.

 

They offer a free plan which gives more than enough access for someone starting out, and for those with a little bit more of a desire to really dive in, they have amazing tools, templates, and content creation software for a super cheap price (not to mention 100g of cloud storage). 

I’ve used it on occasion to either create stuff on the go or just to get inspired with template or design ideas. Highly recommended!

So what kind of graphics do I create?

Several!

I’ll start by putting together a folder full of images I want to use for my graphics that will be related to the graphic content or purpose, so for example, one of the types of graphics I create are called “quote graphics” — remember how I pulled some quotes from the video earlier? This is where I’ll use them.

If one of my quotes is, for example:

“You can either be a busted pipe or a diamond due to the pressure.” -Iggy Azalea

Then I would start by finding a related graphic, probably a diamond of some sort.

I get my graphics from lots of places. Some I get for free from sites like Pixabay or Pexels, and others I will get from subscription stock sites I pay for like Storyblocks, or even the Canva library.

I will then use my graphics software or Canva, and combine the related image with the quote as text, while also including things like my website URL, my logo, or my Instagram handle. I like to mix and match it as I make them.

I will do this on repeat for all of the quotes I grab from my related content and create as many quote graphics as I can using this method.

iggy azalea busted pipe diamond quote

 

After I’ve created my quote graphics, I will then create my YouTube video thumbnails and blog post featured images in the same manner: by either using pictures I already have or that I’ve taken, or by getting stock images from the aforementioned sites.

I have found that the fastest and easiest way to “streamline” this process is to: 

  1. Make a list of all my quotes or sayings.
  2. Find all the related graphics/images I want to use
  3. Go down the line and put them all together.

I used to grab one quote, then go find an image, then create the graphic, then go find another quote, then go find another image… and it would take forever. Gathering everything together up front saves so much time!

Now “quote graphics” work if you’re talking about theory, inspiration, or thought process.

But what if you’re teaching a skill like woodworking? A “motivational quote” from a woodworking video isn’t going to be quite as impactful or make as much sense to use as it would for a motivational or mindset perspective.

But, you can use the same process to create short summaries of the overall process or instructions in the video. For example, if there are “10 steps to building a coffee table” or “the 3 tools you need to build a coffee table” you could create graphics highlighting those bullet points, to which you would then use the graphics to point the viewer to your blog post or video with the full content.

Watch the Video on YouTube Here

Schedule & Post Content

Now is where the fun really begins!!

I personally love creating content, but there’s such a satisfying feeling when you finally get to upload and schedule it all, because then it’s really happening!

You’re finally getting your content out into the world and onto the interwebs where it will not only have the ability to help and impact people, but it will also have the power to make you money as long as it’s valuable content, you do it consistently, and you actually set it up to be monetized.

So at this point, let’s say you’ve read my guide on How to Make Money Online for Beginners and you’ve created your first few pieces of source content based off of the original “20 Questions” I mention in that post.

For continuing this example’s sake (and to show how I do it personally) I’m going to say the source content is videos or blog posts.

So let’s say you now have:

  1. 5 Document Write Ups for Videos
  2. 5 Videos
  3. 5 Audio Files (pulled from the videos)
  4. 5-10 Vertical Shorts (you can create multiple vertical shorts from the same source video)
  5. 10-30 Quote or Instructional Graphics (I try to get at least 3-5 from each video)

On the low side we now have 30 different pieces of content, and on the high side we could have up to 55-60 with the potential for even more!

All this coming from 5 individual source pieces of content.

Now you PRE-schedule it all out!

Pre-Schedule Videos on YouTube

Too easy. 

Upload your 5 videos to YouTube (yes, you can upload all 5 of them at the same time!! Just keep in mind it will take a little while longer).

Instead of clicking “Publish Now” after the video has been uploaded, click the “Schedule” button instead and choose your preferred date and time you’d like YouTube to release your video to the public!

youtube upload pre schedule the apex project

 

At the rate of one video a week (which is the most common) you’ve now got 5 weeks worth of videos scheduled.

Pre-Schedule Blog Posts on Website

In my blog post and correlating YouTube video, How to Build a Valuable Online Asset From Scratch, I show you step by step on how to build your own WordPress website.

If you’re using WordPress as your website platform (and you should be, cause let’s be honest, its super powerful, super dynamic, super easy, and super cheap) then it’s just as easy to pre-schedule blog posts as it is to pre-schedule YouTube videos.

You simply:

  1. login to your WordPress dashboard
  2. go to the Posts section on the left-hand menu
  3. click “Add New”
  4. Put your blog post together
    1. Hint hint, this is where that video write up comes into play — copy and paste it here! Make some tweaks, add your affiliate links, add your featured image
  5. Go to the top right corner near the “Publish” button, and underneath is a link that says “Publish Immediately” — click the “immediately” and it will allow you to set a date and time for the post to get published.
  6. Set your blog posts to be released the same dates and times as their corresponding Youtube videos
  7. Done.

 

Lastly, if the content can be applied to businesses or people in the professional business world, I will take the same blog post, copy it, and go over to LinkedIn and post it as an article there as well!

Pre-Schedule Podcast Episodes

A podcast is going to make sense for some people to add to their arsenal of content, and for others it may not make so much sense.

For example, if you’re going to be creating content around woodworking and showing step by step how to build different projects, then cutting the audio from a video isn’t going to make much sense… After all, people are going to need to watch how you do the process in regards to a niche like that.

But for others that may be talking about a general topic, doing reviews of products, or doing interviews of some sort, then doing a podcast makes a lot of sense.

I pre-schedule podcasts the same way I pre-schedule blog posts. If you’re using a WordPress website, then all you need to do is download the free Seriously Simple Podcasting plugin by Castos, and this will allow you to pre-schedule podcast releases in the same way blog posts can be pre-scheduled.

If you’re not using a WordPress website, there are many Podcast hosting platforms out there that will also allow you to schedule your podcast episodes out ahead of time.

Check out Castos Podcast Hosting here.

Now don’t let all the podcast websites fool you, you do NOT need a bunch of fancy equipment and a nice office setup to do a podcast. 

Like I said above, I literally just take my video file, export it as an MP3 file, and then use that audio MP3 file to upload to my podcast hosting.

The great thing about podcast hosting platforms too, like Castos, is that you upload the audio file to that one single location. It creates what’s called an “RSS Feed” and then gets pushed out to all of the different podcasting platforms that you choose (Spotify, Google, Apple, Amazon, etc) where they all pull your data and file from your RSS feed. So you only need to upload to one location in order to get put on multiple podcast platforms!

Pre-Schedule Facebook & Instagram Graphics

Remember the quote graphics we made earlier? This is where those come into play!

I love using the handy dandy Later.com to pre-schedule a lot of my Facebook and Instagram graphics so I don’t have to worry about doing them day to day.

They’re great because not only do they offer a free plan (I use their paid plan because I also use it for clients as well), but in addition to Facebook and Instagram feeds, you can also use it to pre-schedule content for your stories! (hint hint, like those vertical shorts we talked about!)

They also offer tools to pre-schedule content for Twitter and Pinterest.

I personally only use them for Instagram and Facebook, but having the other platforms can come in handy if you want to extend your content and reach even further.

Watch the Video on YouTube Here

Pre-Schedule Facebook Posts

In case you were not aware, there are two types of “Facebook” — there are personal Facebook profiles, and then there are Facebook Pages — which are used for all sorts of different purposes.

Everyone from bands, celebrities, athletes, influencers, coffee shops, gyms, non-profits, and every other niche type person or brand you can think of that does any sort of business on Facebook should have a Facebook Page.

This is different from a personal profile because it allows you to different types of things, for example have “followers” (or Page Likes as they call it), links to your business website, contact and business information, etc.

While you can’t pre-schedule content on a personal Facebook profile, you can pre-schedule Facebook Page posts.

All you have to do is go to your Facebook Page, go to the Publishing Tools in the left menu, click Create Post, and instead of clicking the “Publish” button, there is a drop down button that will reveal a “Schedule” button.

 

I use this feature to pre-schedule posts related to anything I might be releasing on another platform, for example say I am releasing a new YouTube video on Friday. 

In addition to using Later to pre-schedule a picture post, I will also use the Facebook Page post pre-schedule feature to schedule another separate post that just talks about the release of the video, and will include either a link to the YouTube channel, the video, or the corresponding blog post…. Or, all of the above!!

Day-of Posting for Vertical Shorts

Last, but certainly not least, we come to the vertical shorts.

While I like to use Later in order to pre-schedule my vertical shorts for Instagram and Facebook, there are some platforms — TikTok being the one specifically that I use — that do not have a pre-schedule feature.

So on the days in which I release videos or content in other platforms that will have a corresponding vertical short, I will also go and manually upload the vertical short to TikTok.

While you may not want or like TikTok, there’s no denying that it is (at least when I’m writing this) an insanely powerful platform, and it’s still in it’s young enough phase that the free organic reach is absolutely insane!!

It would be crazy not to utilize this to build up your audience around your niche or brand.

In Conclusion

There we have it!

This is my step by step process I go through on a daily, weekly, and monthly basis to create and set up content for both my own niche websites, as well as for clients who pay me to manage their social media and brand platforms.

It may look and sound like a lot, but once you’ve got a good flow going, it really becomes quite simple.

All I do is mark days on my calendar where I have to complete certain tasks, so for example one day I will work on getting X amount of videos uploaded and scheduled. 

The next day I will work on creating a bunch of graphics for the entire month, then getting them uploaded and scheduled.

Then on another day, I will do the same with the rest of the content that I’ve mentioned above.

By getting a bunch of “batch content” created, uploaded, and scheduled up front, you end up giving yourself a lot of extra free time without having to worry about missing days worth of content!

Then, you focus on creating more for the next month!

I hope you found this article useful, informative, and educational.

Remember, the only thing getting in the way of your success is you.

#EmpowerYourself

Zach


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